THE CATALYSTS IN BUILDING A HEALTHY WORLD
We pride ourselves in being the bridge between farmers and consumers. With health, sustainability and traditional wisdom as our fundamental principles, we aim to present natural food with pure ingredients from the labyrinth of Indian rural heartlands.
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WHY GO TRADITIONAL?
Delicious Food
The explosion of flavours and decadent aroma of traditionally prepared food can pull you in like no other. When it comes to cooking food with natural ingredients, eating isn't simply a task, but an immersive experience.
Healthy Lifestyle
Be it our food or practices, Indian traditions were specially woven to improve our quality of life - a fact that science is only slowly unearthing each day. Many of the health issues faced by contemporary society can be ameliorated by incorporating some of these practices.
Eco-Friendly Products
Since our products are not mass produced, we utilise considerably less energy and material. Moreover, from our products to packaging, each componant is curated keeping the environment in mind...and heart.
Support Local Farmers
India’s farmers have an indispensable skill set that has been built over centuries. By ensuring they receive a fair price for their goods, our initiative helps us appreciate and encourage their invaluable contributions.
Understanding Time-Honoured Practices
Why did we start certain customs? Why do we continue to follow them? We wish to rediscover the essence of our ancestral ways and bring simplicity and meaning back to people's lives.
Preserving Indigenous Knowledge
From sustainable farming to healthy production practices, rural communities carry a precious repository of knowledge carried over generations. Through our work, we aim to preserve their intangible heritage for posterity.
